Press & media

About HadaBuddy

HadaBuddy is an iOS app that scans skincare products and breaks down every ingredient instantly. It flags safety concerns, detects ingredient conflicts, and builds personalized AM/PM routines based on your skin type, location, and season.

The app is backed by a database of 257,000+ products and 50,000+ ingredient references with safety ratings, interaction data, and scientific research. HadaBuddy is built and run entirely by one person, nights and weekends, alongside a full-time staff engineering role.

Key numbers

Founder

Novia Lim is a staff software engineer and tech team lead who built HadaBuddy to solve her own frustration with understanding skincare ingredient lists. She handles all development, design, content, and marketing solo.

Available for interviews, podcasts, and expert commentary on:

• Skincare ingredient safety and transparency
• AI-powered product analysis and consumer tools
• Building a solo startup while working full-time as a mom
• Women in tech and female-founded startups
• App development and shipping as a one-person team
• K-beauty ingredients and routine building
• Pregnancy-safe and hormonal skincare
• Navigating App Store guidelines and rejections

Brand assets

Please use these assets as-is without modification. The app icon should not be placed on busy backgrounds or recolored.

App icon

On dark

Primary brand color: #9F28E3. Full brand guidelines at brand.hadabuddy.com.

Product details

Media contact

For press inquiries, interviews, or brand asset requests: hello@hadabuddy.com