Skincare, made obvious.
HadaBuddy is an iOS app and an editorial publication. The app scans your skincare shelf and builds a routine from what you already own. The blog explains how and why, without the fear-mongering or the ingredient snobbery.
Who writes this
HadaBuddy is an editorial publication alongside the iOS app, founded by Novia Lim. Posts are published under the HadaBuddy Team byline because drafting, editing, and fact-checking is a group effort.
Some posts credit a dermatologist or cosmetic chemist reviewer when the topic benefits from one (ingredient combinations, barrier damage, anything prescription-adjacent). If a post doesn't have one, the topic is general enough not to need it.
How we research
When a topic calls for it, we cross-reference dermatology guidance, peer-reviewed research, and regulatory ingredient databases. Most posts consult multiple sources before shipping.
If the dermatology literature disagrees with a brand's marketing, we say so. We don't simplify science into slogans or copy social captions into blog posts.
How AI fits in
We use AI as a drafting tool, not as the byline. A human writes the outline, assigns the sources, edits the draft, and reads the final version before it ships.
What we won't do
- Recommend a product you don't need to hit an affiliate quota.
- Fear-monger about ingredients that are safe at cosmetic concentrations.
- Pretend one ingredient is a miracle.
- Copy another publication. Everything here is written first and sourced second.
Corrections and feedback
Spotted something wrong or outdated? Email hello@hadabuddy.com with the post URL and a short note about what needs fixing. We read every message and update posts quickly when sources change or guidance moves.
Editorial policy last updated April 2026